Kotler, Philip  <br/><br/>
Fundamentos de mercadotecnia 
Philip Kotler  
 - Mexico  Prentice Hall Hispanoamericano  1991 
 - 654 p. 
<br/><br/><label>ISBN: </label>968880226-3 
<br/><br/><label>Dewey Class. No.: </label>658.82  / K78