Lamb, Charles W. <br/><br/>
Marketing 
Charles W. Lamb, Joseph F. Hair, Carl McDoniel 
 - 11a. ed. 
 - México  Cengage Learning  2011 
 - 777 p.  il. 
<br/><br/> Incluye glosario e índice p. 728 
<br/><br/><label>ISBN: </label>9786074815191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / L12 2011