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Lamb, Charles W.

Marketing Charles W. Lamb, Joseph F. Hair, Carl McDoniel - 11a. ed. - México Cengage Learning 2011 - 777 p. il.

Incluye glosario e índice p. 728

ISBN: 9786074815191

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / L12 2011